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From AI-powered workflows to fractional CxOs, SDRs, marketers, and more, our team helps you execute smarter, leaner, and faster. Explore tools, templates, and expert insights curated to optimize your GTM strategy and revenue operations—without the overhead.
🏢 Personal Introductions
Blank connection request to second degree connection at relevant prospects w/ follow-up message four days after acceptance
• Noticed you were operating here in [Enter City] and in [industry] as well. Looks like we’ve worked with similar folks over the years - would be great to connect!
• Noticed you were connected with a lot of folks I’ve worked with over the years in [enter the industry] and wanted to connect. Hope you’re doing well and happy to be a resource.
• Hi {{first_name}}, noticed you’re connected with [mutual connection]. I’ve been working with their team for years on [enter projects] and wanted to connect.
Invite Message:
• Hi {{first_name}}, I noticed you’re focused on [specific topic]. I’d love to connect and learn about your strategies for [specific goal]. Looking forward to connecting!
Follow-Up (After Acceptance):
• Hi {{first_name}}, great to connect! Do you have an exit strategy in place? I’ve helped 20+ local business owners with succession planning with a track record of achieving 8-16% more value upon disposition compared to [local company one] X and [company two] leveraging our firm's modern approach and network of active local operators and PE firms. Let me know if this is ever on your mind.
Follow-Up (For Businesses):
•Hi {{first_name}}, even if selling isn’t on your radar, I can help you develop a long-term exit plan. Let me know if I can share insights or connect for a quick chat.
🔧 Tech & Engineering Outreach
Blank connection request to second degree connection at relevant prospects w/ follow-up message four days after acceptance:
• Great to connect, [first name]. Looks like we've ran in similar circles in the [industry experience] I've worked with her for years at [previous client or employer]. I wanted to see if you’d be interested in giving feedback on our MVP. We’ve developed it with input from various leaders and are focused on aligning security and business ops. Your perspective would mean a lot—let me know!
• Hi {{first_name}}, I noticed we share connections in similar circles and thought it’d be great to connect. I’m always happy to be a resource. If you ever need insights on streamlining engineering efforts, feel free to reach out.
• Hi {{first_name}}, I saw you’re connected with [mutual connection] and thought it’d be great to connect. At [my company], we’ve helped teams like [specific team/project] streamline engineering resources. Let me know if there’s ever a way we can collaborate!
• Hi {{first_name}}, I’m impressed by your leadership in [specific initiative]. At [my company], we specialize in scaling engineering teams for innovation and efficiency. If you’re open, I’d love to share how we’ve supported similar organizations.
Vendor/Support Outreach
• Hi {{first_name}}, great to connect! If you or your team ever need insights on vendor-related questions, budget planning, or POCs, I’d be happy to help. Just let me know.Hi {{first_name}}, as you map out next year’s roadmap, I can assist with vendor-related engineering questions or RFPs. Let’s connect and see how I can be a resource.
•Hi {{first_name}}, I’m [my name] from [my company]. We’ve supported engineering initiatives for firms like [target company]. If you need help scoping or budgeting future projects, I’d love to chat.💼 Investment & Partnerships
• Hi {{first_name}}, I saw you're in [location/industry] and thought I'd reach out regarding townhouse/apartment development projects. Most of our investors come from finance/CRE backgrounds.
• Great to connect, [first name]! It'd be great to learn about your investments and potentially partner on some deals. Happy to share our investment newsletter and track record as well if relevant!
•Hi {{first_name}}, I noticed you're in real estate locally. I lead a group of technology investors and we're always looking to share multi-family real estate syndication opportunities.
• Hi {{first_name}}, I've supported $1B+ in exits across various sectors. I'd love to understand your goals and share relevant insights.
🤖 AI-Focused Outreach
• Hi {{first_name}}, I noticed your focus on AI integration. We've been supporting teams with similar use cases building scalable AI solutions. Would love to learn about your roadmap.
• Hi {{first_name}}, your work in AI (particularly around [specific project]) is inspiring. We've developed solutions for companies like [target company].
Join an exclusive network of technology leaders transforming strategic consulting. At Meydenbauer Partners, we enable seasoned executives to build impactful advisory practices that guide growing companies through critical challenges. Our platform lets you leverage your expertise while maintaining
Talent Solutions
We are excited to announce that Meydenbauer Partners Consulting is actively seeking founding consultants to join our growing firm. We offer a platform for industry specialists to engage in part-time, flexible client projects within the consulting space, along with opportunities to participate in business development as channel partners, earning competitive referral commissions. Why Join Us? Part-Time Flexibility: Work on projects that align with your schedule and expertise.
Diverse Client Base: Collaborate with a wide range of clients across industries including Cloud, AI, and Business Process Automation. Innovative Platform: Leverage our existing infrastructure and proven methodologies to deliver exceptional value to clients. Referral Income: As a business development channel partner, earn on a referral basis by introducing new clients or project opportunities. We're Looking for Experts in: Cloud, Data Center, and IT Infrastructure AI, Machine Learning, and RPA Digital Transformation & Business Process Optimization Senior Sales Executives for full-time placements and paid GTM consulting Whether you're considering opportunities or someone with a strong industry network who wants to become a channel partner, Meydenbauer Partners Consulting offers a unique chance to make an impact while maintaining flexibility. If you're interested in joining our founding team of consultants to get access to part-time bench or becoming a business development channel partner, we would love to connect with you. Let's discuss how you can be part of our mission to drive innovative solutions and business growth.
Schedule a call with us
Unlock the power of LinkedIn with these step-by-step strategies. From profile optimization to targeted outreach, discover how to turn prospects into customers faster and more effectively.
New Client Intake Form
2024 Touchpoint LinkedIn Client Results
LinkedIn Profile Optimization
Thought-Provoking Banner
Use your banner as a billboard to announce your profile and provoke interest.
9-Step About Section
Transform your About section into a sales framework with a structured approach.
Solution-Oriented Headline
Offer a clear solution to your clients' problems in your headline.
Revised Experience
Past experiences to current expertise and focus on customer benefits.
Fill-in-the-Blanks Guide
A great LinkedIn profile tells a clear, compelling story about who you are and how you add value. Use this framework to create a profile that resonates with your target audience.
Headline"Driving $[Metric] in [Results] for [Audience/Industry]"
Start strong with a measurable result or key differentiator that captures attention.
Introduction
"At [Company Name/Role], we work with [Target Audience] to [Solve Key Challenge or Deliver Value]. By combining [Skill] and [Skill], we deliver [Specific Results] that help clients [Achieve Benefit]."
Example:
"At Meydenbauer Partners Consulting, we partner with technology leaders to deliver measurable impact through strategic talent solutions and growth services. Our tailored approach accelerates growth, optimizes resources, and enhances organizational performance."
Core Services[Service Name]
Key Benefit 1: Highlight what you deliver and how it helps.
Key Benefit 2: Explain why this matters to your audience.
Example:
"Fractional CRO + Marketing Services"Revenue Growth: Implementing data-driven systems and strategies for immediate wins and long-term growth.Tailored Expertise: Custom solutions with performance guarantees for maximum ROI.
Why You?"Our [Unique Expertise or Approach] ensures [Specific Result or Benefit]. We measure success by [How You Deliver Value]."
Example:
"Our exclusive approach aligns with each client’s challenges and goals. With proven methodologies, we create measurable, sustainable growth."Call to Action"Ready to [Achieve Outcome]? Let’s connect."
📩 [Email Address] | 🌐 [Website Link] | 📆 [Link to Schedule a Call]
Use this framework to stand out on LinkedIn.
Keep it updated with your latest achievements, tailor your language to your audience, and watch your profile become a magnet for opportunities.
Let us know how you’ve personalized it!
Reach out to potential clients who have expressed interest in your services
Target individuals or companies in your industry who are looking for solutions you offer
Engage in thoughtful conversations, providing valuable insights and establishing relationships
Customize your outreach based on the specific needs of each prospect
Track your outreach efforts to measure success and identify areas for improvement
1. Personalize and Automate - Balance manual and automated outreach
2. Export Leads - Create targeted prospect lists
3. Implement Campaign Steps - View profiles, connect, follow up
4. Apply Best Practices - Target, share interests, make friends
An effective LinkedIn outreach strategy requires balancing manual engagement with smart automation. While manual messaging has limitations, particularly for free users, proper automation tools can help scale your outreach while maintaining a human touch.
Target Your Prospects
Activity Level - Focus on recently active users
Geographic Location - Target specific regions
Shared Groups - Find common connections
Boolean Search - Use precise targeting
Campaign Sequence
View Profile - Start with profile visits
Connect - Send personalized requests
Follow Up - Engage with light messages
Track - Monitor response rates
Best Practices
Strategic Targeting - Focus on interested prospects
Build Relationships - Share common interests
Space Actions - Maintain natural patterns
Unified Inbox - Manage conversations efficiently
Identify Your Audience
Define your target audience, the problem you're solving, and misconceptions you're addressing.
Post Regularly
Share content up to 5 times per week, focusing on building an engaged audience base.
Deliver Quality Content
Share content that addresses audience problems, educates on solutions, and shows results.
Vary Post TypesUse case studies, personal results, and testimonials to build trust and generate leads.
Best Times to Post on LinkedIn
Experiment - Try different posting times throughout the week.
Analyze - Use LinkedIn Analytics to check engagement rates.
Identify Trends - Find patterns in your best-performing posts.
Optimize - Adjust your posting schedule based on data.
Metric - Profile Views
Importance - Gauge visibility and interest
Action Item - Optimize profile and increase activity
Metric - Post Engagement
Importance - Gauge visibility and interest
Action Item - Refine content strategy based on top performers
Metric - SSI Score
Importance - Overall LinkedIn effectiveness
Action Item - Focus on improving lower-scoring pillars
Metric - Connection Growth Rate
Importance - Network expansion speed
Action Item - Adjust outreach strategy if growth is slow
Metric - InMail Acceptance Rate
Importance - Outreach effectiveness
Action Item - Refine messaging and targeting approach
Automatic Data Synchronization
Set up automatic syncing between LinkedIn and your CRM to ensure your sales team always has the most up-to-date information on prospects and clients. This real-time data flow eliminates manual data entry and reduces the risk of missed opportunities.
Activity Tracking
Track all LinkedIn interactions within your CRM, including messages, connection requests, and engagement with posts. This comprehensive view of prospect interactions enables more informed follow-ups and helps identify the most engaged leads.
Enhanced Reporting
Leverage the combined data from LinkedIn and your CRM to create powerful reports. Analyze the effectiveness of your LinkedIn outreach in conjunction with other sales activities to optimize your overall client acquisition strategy.
Targeted Campaigns
Use the rich data from LinkedIn profiles to segment your CRM contacts and create highly targeted marketing campaigns. This integration allows for personalized outreach at scale, significantly improving conversion rates.
Lifetime Value (LTV) - The foundational metric you must understand. Your client's LTV needs to exceed their acquisition cost for profitability.
ROI Focus - Track and ensure positive return on investment by regaining spend and accumulating profit over time.
Conversion Tracking - Monitor form submissions, booked calls, and purchases through dedicated thank-you pages.
Standard Ads - Traditional options including posts, images, videos, and lead gen forms
Thought Leader Ads - Build credibility through trusted voices using personal profiles or influencers
Organic to Paid - Test posts organically first, then boost successful ones with ads
To fix this and make sure you are not missing any marks when it comes to tracking your ads on LinkedIn, you need to track:
Form submissions - The number of booked callsThe number of purchases
Here's a simple solution I've seen to make tracking easy.
Create thank-you page(s) for different traffic. You'll be able to track separate actions that land someone on a specific URL. If you have multiple channels, duplicate the thank-you page, change the slug a bit, and send traffic there.
A lot of possibilities then open. You could be testing various posts organically and once some of them go viral or achieve good results, you can additionally boost them with Thought Leader Ads.This works great because they already have organic validation, so there's a high chance that the ads experiment will be instantly successful… if you do the targeting right, of course.
Summary and Recommendations
Set Clear Goals - Define your target audience and their pain points before starting any LinkedIn strategy
Choose Best Practices - Select LinkedIn tactics that align with your specific business objectives and preferences
Track & Analyze - Monitor analytics data to measure performance and adjust your strategy accordingly
Be Patient - Give each LinkedIn strategy time to show results while consistently testing and optimizing
Client Background and Key Stakeholders
Redacted is a consulting firm specializing in digital transformation, application modernization, Microsoft Power Platform/M365 stack optimization services, among broader Solution Areas. The firm possesses a deep understanding of the modern technology ecosystem and has a proven track record of driving value for clients through customized, scalable solutions.
Key stakeholders include:
Redacted - VP Sales and Marketing, five-recent hire: Redacted has recently joined Redacted and brings fresh perspectives and a drive to optimize sales and marketing initiatives leveraging existing and external resources that will provide the the largest ROI to accelerate revenue and profitability.
Redacted - Agile, tenured manager primarily focused on Marketing & Operations: Redacted's deep understanding of Redacted's operations, existing customer base, and know-how of the internal organizations alignment on goals is invaluable to this project.
Executive Stakeholders:
Redacted - CEO and co-founder, hands on business driver. Exploring delegation and investment in new strategies with leaders like Redacted and Redacted: Redacted's passion for Redacted's success is evident, and his strong vision for the future will be critical in driving buy-in and commitment.
Redacted - Corporate attorney who opened doors, especially with Microsoft: Redacted's strategic relationships with Microsoft are key to unlocking opportunities for Redacted and leveraging the Microsoft ecosystem.
Redacted's revenue has experienced cyclical patterns, but the firm has successfully established a solid client base. This project represents a strategic opportunity to accelerate growth through a focused investment strategy. The core objective will be driving results over the next 30, 60, and 90 days, utilizing partners with deep expertise in revenue diversification, particularly in leveraging Microsoft as a key anchor client.
Redacted needs to optimize its operations and seize new market opportunities by capitalizing on its expertise to expand the business. The aim is to onboard multiple new mid-market and enterprise clients within the first six months. With a project budget under $30,000, the initial three month scope will provide a solid foundation, as well as quick wins in regards to new business early stage pipeline for Redacted and Redacted while laying the groundwork for a broader six-to-twelve month plan for the team at Redacted to execute on phasing out Meydenbauer Partners.
This will position Redacted to double its net-new business service revenue within the first twelve months, at a minimum.
Core Priorities
Market Research & Ideal Customer Profile Alignment
We will conduct a detailed analysis to redefine your ideal customer profile, using your existing client base and strengths. Leveraging buyer intent tools, we'll pinpoint high-potential targets. By the end of the first week, we'll deliver a tailored action plan outlining the most promising target accounts.
Customer Acquisition
Using insights from our market research and applying a decade of experience in similar strategies, we'll initiate outreach through first- and second-degree connections to drive new business meetings. Our focus will be on building momentum quickly, generating high-quality leads within key verticals. This proactive approach will ensure an immediate pipeline of potential clients.
Revenue Growth
In the first week, we'll implement robust systems and processes to jumpstart revenue generation. Combining LinkedIn prospecting with targeted ABM, we'll drive immediate pipeline growth. Our 60- and 90-day playbooks will ensure a seamless transition to sustained growth, establishing long-term success through a value-added, outbound strategy.
Current Offerings and Expertise
Redacted specializes in helping businesses achieve tangible growth through customized solutions. We focus on optimizing the value of your existing Microsoft stack, unlocking untapped potential within your organization.
Redacted's current offerings include:
Seven core Solution Areas
Microsoft stack optimizationSales and incentives program developmentChange management consultingMSFT ECIF funding for end clients expertise
Here are some examples of our successes:
[Redacted Company A]: 20% reduction in IT costs, 15% increase in productivity
[Redacted Company B]: 10% increase in sales, 5% improvement in customer satisfaction
[Redacted Company C]: 30% reduction in downtime, 25% increase in system performance
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